Posts Tagged ‘Linkedin’

10 Tips for Unlocking the Potential of LinkedIn as a Business Tool

10 Tips for Unlocking the Potential of LinkedIn as a Business Tool (via

LinkedIn may not yet be as loud as Facebook, as perfectly search engine compatible yet as Google+, or as frequently updated as Twitter – but as a social media site, it has a unique flavor that makes businesses more successful if used in the right way. For one, it was clearly created as a professional…

Web Presence – Getting Your Website Seen

Sometimes it’s difficult to create a presence on the internet. You try and try and you’re just not making it. Your website is lost somewhere down in the basement of Google. The key to success in the online world is website traffic. So what’s a company to do?

– Find a good freelance SEO consultant and hire them. Ask around, do some research, and find an online media agency with a good track record. That company can help get your website to the top of Google.

– YouTube is the biggest social media tool on the Internet today. It gets more hits than Facebook or Google. Google now even offers a tool that translates videos to texts. If you’d rather not be on YouTube yourself you can create PowerPoint presentations about your company and post them to YouTube. YouTube can help your company climb to the top of internet ratings.

– Blogs are another way of getting readers to your website and creating brand awareness. Attach a Blog to your website and make sure that there are plenty of links to your site. Always blog about something that is pertinent to your business or company.

– Articles draw people to your website. There are plenty of free places to publish articles that will include the name of your website and showcase some of your business acumen and expertise. Look into,,, and Each has its own positive and negative attributes but any and all of them can get you published and linked to your website.

– Social networking can get your company’s name swiftly into the online world, drawing visitors to your website and ultimately bringing in new clients with new business. Make sure, when you decide to get into social networking, that you use a name that accurately describes yourself, and more importantly, your business. Include a link to your business’s website in each post. Social networking sites include Facebook, Twitter, LinkedIn and many other sites.

– Online marketing is well served by press releases. Press releases keep your customers and potential customers up on company news and upcoming events. Your brand reputation will be enhanced and your company’s web presence will be established. Press releases will create possible relationships with potential customers and bring traffic to your website.

The key to all of this is to always include a link to your website. You can tweet and Facebook ’til the cows come home but if readers don’t know where to find your website all of your work is in vain. Try the ideas above to watch your company’s website shoot up the Google rankings. A successful website will be on the first page of Google searches. Get out there and make it happen!

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