Posts Tagged ‘Budget’

How to Collect the Checks and Outsource the Work

How would you like to push a button and get client leads who have a real budget and can afford to pay you $1,900 or more for simple services that you can outsource?

Well, join us for a special Online workshop where NY Times Best Selling Author Ron Douglas and Expert Marketing Consultant Guillermo Mata will show you how they’re doing it over and over again with an innovative offline lead gen system that taps an unreached, profitable market. Read the rest of this entry »

How You Can Identify Click Fraud And What To Do Next

Click fraud can be a real pain. There is a budget and that budget is dedicated to true prospective customers not to ever offer your competitors an edge. And yes it strikes more compact companies the hardest. We will have a look at the way to spot click fraud and what to do once you recognize you are a victim.

Click fraud is actually whenever somebody apart from a potential customer clicks your PPC ad. You have to pay for the click and don’t receive an actual customer or prospective client. What does anyone get from click fraud?

They’ll use up your daily budget and move in front of you on the major search engines. When you have a $10/day budget and your rivalry burns your allowance, your advertisement disappears and their own normally takes your place. At this point they are positioned for the genuine prospective customers. And you have paid a lot of money for clients and prospects that just really do not exist.

Consequently How can you Spot Click Fraud?

Analytics is one instrument you can use. Learn where any visitors are coming from. You may notice that ten times per day you happen to be frequented by your opposition and they click on your Pay per click ad then it’s very obvious you are a victim of click fraud.

Analyze the information. Look at your:

* Click through rate, CTR.

* Page views for every session

* Bounce rate

* Length of visit on your website

* Repeat vs . distinctive website visitors.

Click fraud is not that always obvious. Even so, if you remain on top of your computer data and analytics in your studies, it will be possible to see any substantial changes.

As an example, if one of the campaigns typically features a 10% click through rate that’s a tremendous red flag.

Watch for modifications. Just about any abrupt changes in your click volume and paying, without having matching increases in conversion and sales, are a big red flag. You’ll have entry to accounts and facts together with whomever you happen to be advertising and marketing with. Keep on top of these kind of reports and make notices of virtually any abrupt modifications. Keep detailed files regarding what exactly you could be discovering. These details will help you state your case and obtain a response from your Pay per click consultant.

Chances are, someone who is doing this is going to get caught by the major search engines really easy. These people diligently check and search for click fraud. Nevertheless, if you do believe you are a victim, report your results to the search engine or service you are using for advertising. Your Pay per click account representative must know every thing you’ve found consequently it’s vital that you remain on top of all the details you obtain and to record the results. Be vigilant and persistent with your documentation.

Click fraud occurs. It’s actually common. If you don’t need to fund mythical customers, learn to read your reports, look for red flag changes, and document your results. Don’t let fraudsters take advantage of you, arm yourself with knowledge and beat them at their own game.

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The Sixty Thousand Dollar Mugging

Companies, both big and small, routinely spend their Internet dollars on the wrong things and end up leaving no investment for proper marketing.

I was referred to a prospective client recently that had their website redesigned. They paid $60,000 for a site that really does nothing for them. It is a simple brochure site that provides visitors nothing and it certainly does nothing to convert traffic into sales. Since all their budget went to design, they have no money left over to properly market the site. Mistake #1, don’t pay $60,000 for a branding exercise.

A corporate website is about supporting the business. The beauty of the Internet is there is no guessing. You can measure pretty much anything. What are you trying to accomplish? Increase traffic? Generate leads? Increase sales? If it is yes to one of these questions, then a $60,000 investment should get you another $60,000 to your bottom-line? Can a brochure site deliver a 80-95% ROI? Read the rest of this entry »

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