Big Money Train

Posts Tagged ‘Bottom Line’

Never forget and always remember that you control what you pay Google as well as the quality of traffic that comes from your Google AdWords campaign. Most people don’t realize that the more money you spend for Google Adwords traffic in comparison to the Google AdWords ads in the positions below and above your ad, the less amount of traffic that will come to you.

If you’re looking at it by percentages, ask yourself: If your sales could go up 20%, would that be good if (all things being equal) your cost per click expense goes up by 30%? If this has in fact happened to you, congratulations! You have fallen into the Google Adwords CPC spiral. You have allowed the Google AdWords algorithms which determines the cost per click to add to the Google bottom line at your expense. If none of this makes sense, it should at least be clear that Google is making a fortune and they are only going to make more and more in the future.

This is the hardest thing for some Internet Marketers to understand. Google does not want a scenario where your sales drop Read the rest of this entry »

Companies, both big and small, routinely spend their Internet dollars on the wrong things and end up leaving no investment for proper marketing.

I was referred to a prospective client recently that had their website redesigned. They paid $60,000 for a site that really does nothing for them. It is a simple brochure site that provides visitors nothing and it certainly does nothing to convert traffic into sales. Since all their budget went to design, they have no money left over to properly market the site. Mistake #1, don’t pay $60,000 for a branding exercise.

A corporate website is about supporting the business. The beauty of the Internet is there is no guessing. You can measure pretty much anything. What are you trying to accomplish? Increase traffic? Generate leads? Increase sales? If it is yes to one of these questions, then a $60,000 investment should get you another $60,000 to your bottom-line? Can a brochure site deliver a 80-95% ROI? Read the rest of this entry »

There is no doubt that web page audio significantly increases results. If you’re not using audio on your sites, you’re making a mistake. It will boost your opt-in rate. And your sales.

Why does it work?

There’s no real mystery. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. Audio literally breathes life into your website. And this aliveness creates more interaction with your visitors.

Here are the benefits

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When people do not buy from you, it’s because they do not want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they do not want it. Read the rest of this entry »