Improving CTR

N. B. - The Pay Per Click Marketing articles in this section created by Profit Maker Club and Resell Rights Weekly and presented by Big Money Train.

Find more pay per click marketing articles and top product reviews at PPC Product Reviews

If you are pursuing Pay Per Click Marketing (PPC), you need to make sure that you are following a good step-by-step plan.

It is very easy to lose month using PPC unless you know what you are doing. One of the key components to research is how to increase your click through rate (CTR).

CTR is simply the number of times that someone clicks on your advertisement as opposed to the number of page impressions. The more visitors you attract, the more money you should make. This is why CTR is extremely important.

After all, if people are not clicking on your ad, how will you sell them anything?

Here are some time tested tips on how to improve your CTR and make more money with PPC:

Set an objective with your ad:
Know what your ad needs to say to influence the potential buyers you are aiming for. You must do some research into your market so that you know what triggers will cause them to click on your ad.

In other words, you must hit their hot button issues in the ad so that they feel COMPELLED to click on your link.

You must have your campaigns organized so that you can assess their effectiveness at any time and change what is not working.

Letting a campaign run without consistent monitoring, using up valuable money each month, is not a good plan. You need to take time each week to really study how your ads are performing and change what isn’t working.

Optimize your site:
Sending traffic to a site that is not optimized to make the sale is not going to help you. You will be paying for lots of clicks, but not converting anyone once they arrive at your site.

Keyword research:
This is one of the most important parts of PPC. You must create ad groups, which are very relevant to your content. The more relevant the keywords are, the higher your CTR will be.

You do not want to run ads using a keyword that does not really convert your niche.

For instance, you would not want to bid on the keyword “dog training” and then try to send people to a website about dog food. While that may be an interesting over all topic, the clicks you get from that will not convert because the visitor is expecting information about dog training.

Top Resources:

Search This Site

Ads By CbproAds

Related Articles

... to load Create a thank you page that visitors will go to after they have signed up for your list or purchase a product. Create headlines that capture your prospect s attention. Do you have a call to action prominently placed on your page? Are you fully ...  (more >>)

Quality Score Defined
... it can directly affect your quality score so it's very important to focus on creating effective campaigns right from the start. On a final note, when you initially create campaigns within Google Adwords, you will be given an estimated CTR for each campaign. ...  (more >>)

PPC Ad Ideas
... that into your advertisement. Buy One Book, Get One Free . Rare: If you have a product that is hard to find or that others do not have, make sure that you point it out: We have Green Widgets! , etc. Statistics: This works best with health related products. ...  (more >>)

PPC 101
... service. You can literally target your marketing to certain segments of the population with a few clicks of a mouse. One of the ways to zero in on a particular group of people would be by using PPC (pay per click) marketing. This type of marketing requires ...  (more >>)

Decrease CPC
... see your ad but only 3 people click on it, then you have a measly 3% CTR. Google uses a number of factors to decide what your ad placement will be. One of those factors is CTR. Another is called your quality score. Your quality score is made up of several ...  (more >>)

Related Videos For Your Viewing Pleasure